The silver three-pointed star of the Mercedes-Benz logo is known all over the world. The iconic 3-point star Mercedes-Benz logo is one of the most recognizable in the world. It began over 100 years ago.
Karl Benz invented the first gasoline-powered automobile in 1885. His wife, Bertha Benz who was responsible for displaying the vehicle to the world. In 1883 the Benz & Cie started each one alone. Karl and Cie were in fierce competition with Daimler Motoren Gesellschaft (DMG).
After a year of butting heads the two companies saw the value in each other’s visions. As a result of that they joined hands in 1926. Their name was Mercedes-Benz. Combining these two massive companies marked the beginning of a new era of luxurious car production. That would one day become the world’s watermark for high quality. The company flourished in the ’50s and 60s , so it became one of the largest automobile companies on Earth.
The Mercedes-Benz Logo Meaning
The Mercedes-Benz 3 star’s points represent the company’s drive for universal motorization. Each point also has its individual meaning. The points represent land, sea, and air. They are the elements of the environments. The company believed they would one day dominate with Mercedes-Benz engines. That’s what had happened.
The three points of the three-prong triangle signify the power of the three elemental forces on Earth which are Land, air, and sea. Mercedes aptly uses the shade of metallic silver in its corporate identity. It said that silver is a favorite color of elites in the German monarch. The fonts were created in a corporate light and give the design a sophisticated look as well as keeping in theme with the shiny silver of the emblem and truly reflects the personality of the logo design of Mercedes-Benz.