Having only separated from Citroen about two years ago, there has been a lot of discussion surrounding what exactly DS planned on doing with their new-found autonomy and how long it would take them. Well, DS have just released details of four new SUVs and a brand-new hybrid supercar which might well send a few shivers down the spines of some big players such as Mercedes, BMW and Audi.
DS 7 Crossback
The DS 7 Crossback is the first of the models and will get its official debut at the upcoming 2017 Geneva Motor Show this month. The few details that have emerged, as well as photographs circulating the internet, suggest that it is a visually stunning SUV with a remarkably well-designed interior which will essentially challenge existing models such as the popular Audi Q5 in the luxury SUV marketplace.
DS 3 Crossback
The DS 3 Crossback, the slightly less aggressive-looking little sister of the DS 7, displays many of the high-end qualities of the DS 7 but will be a less expensive model. It is also going to be featured at the 2017 Geneva Motor Show with both models expected to go on sale early next year.
The DS 5 is a handsome if not slightly more conservative-looking hatchback, proudly displaying its original Citroen DS heritage. Part coupe, part sports estate, perhaps even part family saloon, it is slightly difficult to pin down but that is not an inherently bad thing. The vehicle looks to be impeccably designed and thought out, however, and whilst it might not be quite the giant-killer the DS 7 is, it remains unique and certainly packs a good punch for its price.
DS Hybrid Supercar
The DS hybrid supercar, however, is another kettle of fish altogether. It is perhaps comparable to the BMW i8 and is no doubt part E-Tense, the DS concept car that sent jaws to the ground at the Geneva Motor Show two years ago. It features 600bhp hybrid plug-in technology, autonomous capabilities and is so devastatingly handsome it risks reducing everything else that happens this year to a footnote.
There was concern and doubt as to how serious a contender DS would be once they had decided to go it alone. Their concepts, however, have been beautifully brought together, married with up-to-date technology and with more than enough reasons to tempt car buyers of BMWs, Audis and Mercedes.