The iconic British luxury car manufacturer Aston Martin Lagonda has launched a new showroom in Abu Dhabi. The unveiling of the dealership was witnessed by royalty as His Highness Sheikh Zayed bin Sultan bin Khalifa Al Nahyan was present.
The opening of the dealership was timed to coincide with the 2018 Abu Dhabi Grand Prix that that took place over the 22nd to the 25th of November. Aston Martin wings were featured on all of the Red Bull Racing cars that took part in the race.
Located in the Etihad Towers, the site of the new showroom spans 521 sqm and features eight iconic Aston Martin cars, including a DB11, a state-of-the-art DBS Superleggera, and an Aston Martin Red Bull Racing car.
While the new dealership is only half the size of the world’s largest Aston Martin showroom located in Tokyo, Japan, it is still plenty big enough for customers to get a close up view of the vehicles. The new site is equipped with a ‘Q by Aston Martin’ lounge that enables customers to personalise and design there own Aston Martin when making a purchase.
The grand opening of the dealership featured an evening event, allowing attendees the opportunity to get up close and get a good look at the iconic motors on display. Senior management were in attendance, including Aston Martin’s vice president and chief of special operations David King, and Dan Balmer, the president of Aston Martin Lagonda in the Middle East, Turkey, and North Africa.
The unveiling of the flagship dealership in Abu Dhabi is a statement of intent from the luxury car manufacturer. Aston Martin now has 14 showrooms in the Middle East, with the latest unveiling giving car lovers the opportunity to purchase their next Aston Martin in the prestigious Etihad Towers.
The Gulf 12 hour race took place over the 13th to the 15th of December and featured three racing teams that were made up of Aston Martin car owners. The race at Yas Marina Circuit was the first time the newly released Aston Martin Vantage GT3 had been viewed in the Middle East.